Sep
08
2019

Why Choose a Boutique Hotel

Definition

A boutique hotel means many different things to different people, and as such it can be difficult to define and describe a boutique hotel. There also seem to be different definitions of this category of accommodation.

Boutique Hotel – This is accommodation that is unique from others, and even from room to room. This type of accommodation is considered upscale, fashionable, intimate, and gives a personal service that creates a memorable impression on the guest.

Luxury Boutique Hotel – This type of accommodation creates the aura of luxury and style to form a unique lifestyle experience for the guest. The “luxury” part of this accommodation can include a health and wellness center to focus on relaxation as much as the unique style of the hotel in a luxurious atmosphere. The furniture, decor, and interior design are often plush, fashionable, and very expensive.

Trendy or Modern Hotels – These types accommodation can also be considered boutique because they provide exclusive restaurants, design, and a popular atmosphere for the discerning guest. Think about a trendy nightclub transformed into a trendy place of lodging.

Design Hotels – The focus of this type of accommodation is usually the distinctive architecture and unique room design that makes a lasting impression on the guest. Often an artist is brought in to add unique creative vision to the hotel and implement touches and style such as artwork, paint, furniture, lamps and layout of the room. Design hotels can also include environmental design that many eco-travelers covet during their stay.

History

The term “boutique hotel” was coined during the 1980′s in large cities such as New York and London to describe a luxury accommodation with an intimate setting and personable service that is not found in a standard or chain hotel. Now boutique hotels can be found all around the world and even large hotel chains such as W Hotels from Starwood Hotels & Resorts Worldwide have gotten into the boutique hotel business.

The American entrepreneur Ian Schrager is often cited as one of the creators of the boutique category of accommodation, as well as the famous Studio 54 nightclub in New York. In 1984 Ian opened his first hotel “Morgans” and was an instant success which included “lobby socializing” where the hotel guests and local residents would gather and socialize in the fashionable lobby of the hotel.

Why Choose a Boutique Hotel

Many travelers are interested to experience more from their accommodation than the standard room, pillow, and “fast food” type service of chain hotels. The unique experience and custom atmosphere of a boutique hotel is what drives visitors to stay there.

Business and leisure travelers choose this category of accommodation for a different approach and personal customer service they receive. Often boutique accommodations can be the same price or less than a standard hotel chain and the hotel can be choosy about which guests are allowed to stay and experience this unique form of lodging. This creates a fashionable atmosphere that even local residents want to experience. Thus the guest has a chance to meet other like-minded travelers and locals who share in the appreciation of the unique atmosphere.

People choose this category of accommodation for the experience, for a personal touch, and for the unique style and aura that is presented. A boutique accommodation will often give better service than a standard hotel chain might, with a VIP experience and friendly staff that are ready to go the extra mile for the guest.

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