May
14
2019

Retail Gone Mobile! Why You Should Start a Mobile Boutique

If you are an entrepreneur looking to launch a retail business, but don’t have a tremendous amount of start-up capital to get it started, then a mobile boutique may be right for you. As we know, mobile businesses have been around for quite a while. Just think of the people who sold Tupper Ware, the women you see selling Mary Kay, the vendors you see at festivals, or the food trucks you see all over town. Also known as fashion trucks, mobile boutiques are popping up across the country. Popular in Los Angeles and New York, mobile boutiques are like food trucks but instead of selling food, they are selling clothing and accessories. Here are some reasons why I am starting a mobile boutique and why you should too.

Flexible Schedule

Like a lot of entrepreneurs starting out, it can be very difficult to leave your full-time job for a business venture that you are not even certain will make money. With a mobile boutique, you can have the shop on wheels work around your schedule. Having a stable income, even if it’s a little bit, definitely makes one feel a more at ease. In pursuing a venture like this, you could work part-time and open your boutique on the off days or if you work full-time during week days, you can open during weekends. If neither of these options work for you, you can always look into doing private events and parties in the evenings. The flexibility of the mobile boutiques are endless and should definitely be considered as a plus when making the decision to start one.

Low overhead costs

A traditional clothing boutique run out of a brick and mortar shop can have a lot of overhead. Once you take into account the rent, utilities, and other start-up essentials it can get quite expensive. Retail leases, in prime locations, can easily run $2,500 – $4,000 a month depending on where you live and for an entrepreneur just starting out this may not be practical. With a mobile boutique, you basically pay a one-time cost for your storefront and for the money you would pay in 9 months’ rent, you could have bought your boutique on wheels and be progressing towards a profit. Emily McCrary, owner of The Mobile Vintage Shop emphasizes the luxury of being mobile when she states “I own my trailer, I can go wherever I want, and my rent doesn’t increase.”

Gives the business a creative edge

Mobile boutiques are created out of former delivery trucks, RV’s, trailers, and buses. Most of these boutiques are covered with a customized, eye-catching vehicle wrap or paint job to entice customers and then once customers step inside they are not disappointed. Mobile shop owners not only create an appealing outside, but they also renovate these vehicles to look like actual shops on the inside. Owners create the ambiance by putting in flooring, lighting, shelving, sales counters and even fitting rooms, thus giving customers a very unique shopping experience. According to the Los Angeles Times, David Wolfe, creative director of the New York trend forecasting firm the Doneger Group, supports the unique appeal of fashion trucks by saying “Shoppers are exhausted by the traditional venues, the whole world is ‘over-retailed’ to beat the band. It’s not like the merchandise is any different, but the setting is unexpected, funky, weird and young.”

You can pick your location

In addition to being flexible with time, mobile boutiques are also flexible with location. Instead of waiting for the customer to come to you, you can just go to the customer. By having flexibility in location, you have the freedom to change your location if it’s not working out and resist having to be confined to one place. Plus by having the ability to visit multiple locations you build a broader clientele and following. This is important because if you do ever decide to open a brick and mortar shop in the future, you will already have customers that patronize your business.

So, with the flexibility, low overhead, the creative edge and op

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May
06
2019

Boutique – Online Business Vs Retail Shopping

Have you tried traditional means of selling with little to no success? Do
you have a product driven, home based business that you would like to grow
nationally or even internationally? Are you unsure how to successfully
advertise your web site on the Internet? Does your web site get limited
traffic? Have you been a vendor at various boutiques but want the
continual yearly income that is generated from your loyal customer base?

Retail shopping has been the general source of selling and purchasing
products for decades. With the expansion of the Internet and other various
creative avenues, business owners have been able to grow their business
substantially in less time. Boutiques that have a physical location have
been popular over the last 15 to 20 years. They are extremely enticing to
the growing number of women who enjoy scrapbooking, home decor, holiday
crafts, gift ideas and much more.

Listed below are 8 reasons why an online boutique could increase sales and
grow your business.

1. Year round income: Not only would you have a physical location for your
customers during various times of the year at boutiques, but they would be
able to easily continue to purchase your items year round.

2. It will bring shoppers to you: Retail stores spend hundreds or thousands
of dollars marketing their business. By advertising your online store when
you are a vendor at a boutique, your customers will have an incentive to
purchase additional products later.

3. Linking web sites: If a vendor from a boutique has a web site, the
online boutique can link to the vendor’s web site. This will generate
traffic to the vend’s web site thereby gaining exposure and sales.

4. Reclaiming old customers: For customers who have not attended a boutique
for years, they could look online to see what is available and either come
back to the boutique or shop on line.

5. Extra income without extra setups and tear downs: Physical boutiques
can be a successful means of establishing and growing a business. It takes
time and effort to set up and take down a booth each show. Once a vendor is
joined into an online boutique, it stays available to the customer night and
day without much added effort.

6. Not enough online boutiques available: A study recently done found that
70% of online shoppers would like to purchase more boutique like items.
There are very few on line boutique sites available.

7. Substantial growth: A person can grow their business without travel
expenses by selling online. National and International growth is possible.

8. Increase sells up to 70%: Some of the most successful business owners
contribute their success to selling online.

9. Eliminating cost of rental space: The average of cost of a rental space
at a virtual boutique is around $125.00. This is usually for a 3 day
exposure time. An online boutique is day and night, everyday, for a minimal
monthly fee.

It is rare today for a business not to have a web site. If done correctly,
web sites can be an invaluable tool for any business owner. The perfect
solution for businesses that do not have a web site themselves, however, is
the ability to tap into the online boutique web site. It is critical to be
educated and informed on the latest marketing and sales tools available.
The competition can be overwhelming without education and progressive
action. Not only will online boutiques become a fun and easy way for people
to shop, they will become a lucrative source of income for many vendors
wanting to expand their business.

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